ABACUS

Loyalty Marketing

The Abacus Loyalty Marketing module allows you to manage a loyalty system so you can reward existing customers and gain new ones. By running a points system, you show customers that they are appreciated, and encourage them to continue returning to your business.

Customise your points system and track its progress in real time. To expand your customer base, create single-use vouchers and long-term gift cards. Payment by point redemption, gift card, and voucher is fully supported in the Abacus POS, and is recognised in reporting. Use in conjunction with our marketing module Email & SMS Campaigns to keep your customers up-to-date!

Benefits

  • Retain and gain customers
  • Control whole reward system
  • Updates in real time
  • Integrated reward recognition in POS
  • Enhances customer experience
  • Integrates with Email & SMS Campaigns

Features

Customer Database

Register your customers with as little as their name and e-mail address, or add their address and date of birth to maximise your usage of the Business Intelligence module. Take your database to a card-printing service to generate membership cards for your loyal customers!

Highly Customisable Points System

Is every fifth coffee free? Do customers get 20% off when they earn 100 points? Can they only earn points when they spend $5 or more? Customise your own points system to offer benefits that suit your business.

Membership Levels

Create unlimited membership levels for your customers. Set renewal frequencies, corresponding products, and any prices applicable to your levels.

Voucher & Gift Card Generation

Generate vouchers for single use only, or gift cards for your customers to purchase. Track which vouchers and gift cards have been used or have been activated. Vouchers can be for set amounts or percentage discounts.

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