If there was a place you could market yourself knowing that practically 100% of your customers would see it, you’d surely be taking advantage of it in a hot minute. Sure, there’s your posters, flyers, social media posts and the rest of it, but none of them interact with your … Read More

The Most Trusted Form of Advertising Word of Mouth has been a staple in marketing traditions and has proven consistently to be a very effective means of building a brand presence. This would include things like people spreading information and experiences of your product or service to friends, family or … Read More

A customer’s experience in your store will determine the likelihood that they return. With the rise of technology and social media, the experience of an individual customer can also become the experience of hundreds of others, even if they have never stepped a foot into your business. Therefore, it is … Read More

It only takes a little over a couple minutes for your customers waiting in queue to become dissatisfied with their service, and even abandon their purchase altogether. Those lost customers are lost sales, lost opportunity and ultimately are losses in your bottom line. Why is this the case? Because customers … Read More

The art of upselling and cross-selling is a staple in almost every business environment, and when done well it can be hugely beneficial for the business and its customers. Businesses will need to be aware however of implementing it poorly, because it can result in some huge downsides to how … Read More

When was the last time you saw a person holding up a queue because they were searching for their loose change. It barely happens anymore. Why? Because most people have moved towards cashless payment options like their cards or smartphones. The process is just so much simpler. So what is … Read More

Ah, queues. Does anyone remember those? Just kidding, it hasn’t gone that far just yet, but this reality slowly edges nearer each day as more and more businesses utilise some sort of self-service device for customers in their stores. It’s not hard to see why, they are a glimpse into … Read More

Loyalty programs work! They have to. They have the word “loyalty” in their name… Ah, if life were that simple, that “voluminous shine” shampoo I bought last week would have actually made my hair voluminous and shiny. Instead, it’s boofy. As with anything, it’s not about what you have, it’s … Read More