How Restaurants Can Use Data to Grow Their Business

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“A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service,” said David Ogilvy, whose meticulous research into consumer habits gave him the nickname “Father of Advertising.” However, it is not just … Read More

How Self-Ordering Kiosks Increase ROI: Case Study

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Over the last decade, self-service tools have revolutionised airports. Endless queues of disgruntled customers stemming from slow-moving check-in desks (that cost a small fortune to staff) have been replaced by standing touch screens, used by 80% of the passengers in 2015 – compared to only 20% in 2005 (Eastwood, 2018). … Read More