Do Customer Loyalty Programs Really Work?

Rebecca McIntoshEnlightenment

customer loyalty program

Loyalty programs work! They have to. They have the word “loyalty” in their name… Ah, if life were that simple, that “voluminous shine” shampoo I bought last week would have actually made my hair voluminous and shiny. Instead, it’s boofy. As with anything, it’s not about what you have, it’s … Read More